Social Media Meets Tradition Eleven

11. Our public relations policy is based on attraction rather than promotion; we need always maintain personal anonymity at the level of press, radio, films, television and other public media of communication. ~ Tradition 11 You know people you see and think of a product. Hugh Hefner with Playboy, Calvin Klein, Madonna with Smirnoff, Martha Stewart, Flo for Progressive Insurance,  the Sonic guys, Elsie the cow, Dave Thomas for Wendy’s… you could go on and fill a page. You know the face, associate the brand. And it works. But not in Recovery. There is no face for OA or sister/brother organizations. Once we identify, say we belong, we don’t show our face. We decline to state full names, work to remain anonymous. Sure, a picture is worth a thousand words. But it’s not worth our letting the best thing that’s happened be merely a way for someone to be seen, to become known as who this program is.